Guerrilla Marketing for the New Millennium waldenburg international college


Guerrilla marketing is more about matching wits than matching budgets. Guerrilla marketing can be as different from traditional marketing as guerrilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerrilla marketers snipe away with their marketing resources for maximum impact.

Today, traditional marketing practices can be very expensive and complex. Guerrilla marketing simplifies these complexities, eliminates the high costs and explains how companies can use marketing to generate profits from minimum investments.




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Waldenburg International College
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